Ingredients & Sustainability
Plant-powered formulas and low-waste packaging, created for real-life wash days and protective styles.
How Our Ingredients Work For You

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Moisture, Strength & Protection
Each product is built to balance moisture and strength—lightweight hydrators, rich oils, and conditioning agents that work together instead of fighting each other. They help reduce breakage from styling, heat, and everyday wear, so your hair feels soft, flexible, and less prone to snapping.
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Gentle for Natural Hair
Formulated with textured hair in mind—curls, coils, and protective styles. We skip harsh detergents and heavy, greasy fillers, and focus on cleansers and conditioners that won’t strip your pattern or smother your scalp. The result: clean, comfortable roots and defined, nourished strands.
Thoughtful Packaging, Inside and Out
We keep things low-waste and refill-friendly—from glass bottles to minimal plastic and recyclable shipping materials.
Glass First
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Reusable glass bottles and jars
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Helps keep formulas stable and fresh
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Easier to recycle than most plastics
Bamboo & Minimal Plastic
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Bamboo lids and accents where possible
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Plastic only where it’s needed (pumps, droppers) for function + hygiene
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Designed with future refill options in mind
Shipping Materials
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Eco-friendly shredded fill to cushion glass
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Just enough protective wrap to keep products safe
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Sturdy, curbside-recyclable mailers and boxes